Softcard – Mobile App

Softcard is a mobile payments application that utilizes NFC technology and a commerce application all in one. Users can add and user payment cards securely on their mobile phone, add loyalty cards and use coupons within the app. It is a smarter and better (digital) wallet.

I began working at Softcard in January 2014 as a UX Designer & Developer and currently do so today.

In the current release of the app, I worked on providing solutions for two features.

Making offer redemption an easier experience. (Screenshots of work in above slideshow.)
Problem: Users would select offers but redeeming them was unclear and sometimes, inaccurate.  The goal was to provide a solution that would make this a smoother process for users. But also allow us to accommodate a variety of offers.

Solution: Updated offer redemption to a clear two-step process and designed a “how to use” section on the offer. User must redeem offer first using the instructions provided and when they are “ready to pay”, tap to do so.

Encourage users to fill out their security question to lessen the number of “Forgot Password” calls to customer service. (View screenshots)
Problem: Setting a security question was not mandatory and buried in the Settings. But if a user forgot their password, their security answer was needed which put them in an endless loop resulting in calling customer care.

Solution: User is prompted to set their security question a certain number of times. The user can skip this step but eventually, it will become mandatory.

These features were wireframed, designed, prototyped and tested on users to confirm that these designs provided a better user experience.

Enable users to add any type of card they want to Softcard. (View screenshots)
Problem: Currently users are restricted to adding certain payment cards and loyalty cards. Most competitors do the same thing which is either focus on payment or loyalty but none (or few) addressed the entire wallet.

Concept/Solution: Each person’s wallet is unique and allowing them to customize is key. I came up with generic fields, all of which are optional exception of the name of the card or item. The user can also take photos of their card and add specific notes that are helpful to them.


Oracle – Responsive Web

Oracle Taleo Social Sourcing Cloud Service increases employee referrals by utilizing social media and easily posting open jobs to Facebook, Twitter and LinkedIn.

Social Sourcing was originally developed by SelectMinds which was later acquired by Oracle. I worked at SelectMinds from 2005-2012, then from 2013-2014 at Oracle after we had been acquired. I was one of the lead UX developers.

My role primarily focused on front-end development but also included UX design and managing the web team. Initially, I worked mostly with high-profile clients, skinning their Social Sourcing sites with their corporate branding and then I eventually transitioned to the product team.

The two projects I’m featuring here:

Designed and coded job category modules for the main page to showcase specific new jobs. I worked on the design and the development (CSS/HTML/JQuery) to create a user-friendly, responsive interface plus an administrative interface for clients. The admin dashboard allows clients to select categories, how many jobs to show per module and set the time period for new jobs.

Turning the entire social sourcing product into a responsive website. 




Taleo Careers – Mobile Web

While I was working at Oracle, I lead a major project to redesign the look of Taleo Career mobile websites.

The goals:

  • Conform to mobile standards
  • Apply corporate branding in a more aesthetically pleasing way
  • Create a way for clients to make future updates on their own

My most prominent client was Marriott. I initially designed the new look for Taleo’s mobile websites and did the front-end development to come up with a standard style sheet, complete with comments for what each class did. Then a style guide was created, with screenshots, to supplement the CSS.

Because Marriott had a very specific look in mind for their careers site, I engaged with them by: having weekly meetings with their project manager, putting together a spreadsheet to detail all the requested changes and conversing with their design team to make sure we were meeting design requirements.


SelectMinds – Enterprise SaaS

SelectMinds, which was later acquired by Oracle, provides two software-as-a-service social networking solutions to companies. One is CommunityConnect, a corporate social networking solution that is geared towards employee and alumni populations. The other is Social Sourcing (previously known as TalentVine) which is an online referral recruiting program that utilizes Facebook, Twitter and LinkedIn to post open jobs.

I worked at SelectMinds from 2005-2012, then from 2013-2014 at Oracle after it had been acquired. I was one of the lead UX developers.

My role was primarily as a front-end developer and initially focused on client-facing work. But because of my interest in UX design, my seniority and initiative, my responsibilities began to also include:

  • UX design (wireframing and working with the graphic designers to come up with the best user experience), using tools such as Balsamiq, Moqups and Photoshop
  • Managing the web team and their day-to-day activities
  • Working on high profile clients such as Google, Ernst & Young, Morgan Stanley, IBM, Allen & Overy and Hewlett Packard.
  • Eventually transitioned to the product team. We used Agile to manage each release and my skill set expanded to include not only HTML/CSS but familiarity with JQuery, JavaScript and databases.
  • Used version control systems, specifically CVS (via Terminal and/or Eclipse)

I worked on a variety of projects but my greatest undertaking was creating a mobile version of our software. I did research, wireframes and worked with the graphic designer and later UI developer. Then once the new feature was complete, I applied it to one of our biggest clients, working on the front-end development. It was a great learning experience to be a part of the process every step of the way.


Freelance – Web Projects

I offer web design and development services on the side, mainly to bloggers. I often work with either Blogger or WordPress but Textpattern as well.

My process includes: working with the customer to clarify what they want, a series of mockups before settling on a final design and then installing the new design for them.

Above are some examples of the sites I’ve worked on.


My Blog

In my spare time, I run a book/personal blog called Hello, Chelly. I write book reviews, interview authors, collaborate with fellow bloggers on features, participate in book blog tours and work with publishers. In addition to writing, I also use social media (Twitter, Instagram) and Tumblr to supplement my blog.

(Note: The blog has gone through several designs, mostly created by me but the current one was done by a hired designer.)

I’ve worked on many projects both professionally and personally. I’ve been the UX designer, the web designer, the front-end developer, the graphic designer. Sometimes I have to do it all. And what I’ve always been able to guarantee is a finished product that provides both client and user satisfaction. Every detail matters to me – layout, colors, typography, imagery – so that I can present the best UX possible. One of my strongest qualities is that because of my diverse background and skill set, I can put myself in any stakeholders’ shoes as we collaborate on a project together and conceive the best solution, without compromising the user experience. I’m a team player but also independent and can work efficiently and smoothly under any given deadline.