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Softcard – Offer redemption

Softcard is a mobile payments application that utilizes NFC technology and a commerce application all in one. Users can add and user payment cards securely on their mobile phone, add loyalty cards and use coupons within the app. It is a smarter and better (digital) wallet.

I worked at Softcard as a UX Designer from January 2014 to March 2015.

Project: Making offer redemption an easier experience.

Problem: Users would select offers but redeeming them was unclear and sometimes, inaccurate.  The goal was to provide a solution that would make this a smoother process for users. But also allow us to accommodate a variety of offers.

Solution: Updated offer redemption to a clear two-step process and designed a “how to use” section on the offer. User must redeem offer first using the instructions provided and when they are “ready to pay”, tap to do so.

 

My sketches, wireframes and technical specifications:

 

 

The visual design based on my wireframes:

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Softcard - Offer redemption

  • Client:Softcard
  • Categories:
  • Skills:
    • Mobile app design
    • Omnigraffle
    • User testing
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